Amid slipping Oscars and Grammy viewership, have awards shows lost their appeal?

A month earlier, Grammy viewership slipped below the 20 million mark, down 24 per cent from 2017 and the music awards show’s smallest audience since 2009. Oscars 2018: The Shape of Water crowned best picture

“The average American doesn’t know who [acting award winners] Frances McDormand and Sam Rockwell are,” O’Neil said. The 2018 Grammy Awards, which included performances of hits like Luis Fonsi (left) and Daddy Yankee’s Despacito, slipped below the 20 million mark. Even ratings for the Super Bowl, typically the year’s most-viewed program, have slipped in the past few years. Even Super Bowl ratings have slipped the past few years. By the time the Oscars are done, viewers who follow these things are probably exhausted from awards. That’s alarming news for networks that have considered major awards shows to be reliable, DVR-proof live events. © The Associated Press, 2018 Young people, in particular, increasingly prefer watching highlights on their devices than shows that stretch past three or four hours. Experts suggest the shows aren’t immune to the same forces depressing viewership across all of television, with some specific factors that hurt the Oscars and Grammys this year. What could have saved the generally boring Oscars? Besides the Emmys, Golden Globes and Grammys, the calendar is filled with the actors, producers and directors guild awards, the MTV Movie Awards, the Billboard music awards, the iHeart Radio music awards, the American Music Awards, competing country music organization awards… That’s a factor hard to measure, however. Despite that, Globe ratings didn’t nearly go down as much as the Grammys or Oscars. The Academy Awards reached 26.5 million viewers, easily a record low for what is often the second most-watched program of the year after the Super Bowl. Disney’s Black Panther reaches $1 billion globally

Will Black Panther roar its way to next year’s Oscars? The bad performances of the Grammys and Oscars can’t be explained simply by those factors, however. You get the idea. The Emmy Awards audience of 11.38 million last fall was slightly up from the year before, Nielsen said. Big awards shows used to be one of the few chances to see celebrities outside of their work. After Nielsen’s brutal morning-after report cards for the Oscars and Grammys this winter, it’s worth asking whether television viewers are losing interest in watching the entertainment industry’s most prominent people celebrate themselves. Couple that with major awards competitions largely viewed as shoe-ins, primarily because of the movie awards circuit that predated the Academy Awards, and the night bordered on the predictable. (Lucas Jackson/Reuters)

Opening night of the Winter Olympics had a bigger crowd than both shows. Politics a factor? “Short of full-frontal nudity, I don’t know what they could do,” he quipped. (Mike Ehrmann/Getty Images)

Networks have tried to fix those problems for their shows in general, not just awards shows, without much success. presidential run

The Oscars, meanwhile, celebrated movies like The Shape of Water that could hardly be considered blockbusters. Oprah Winfrey, accepting the 2018 Cecil B. That could bring viewers back: the biggest Academy Award ratings ever were recorded the year Titanic won best picture. But the entertainment news shows make that common-place, too, said Tom O’Neil, editor of, a web site that dishes and predicts winners of big awards. (Mario Anzuoni/Reuters)

There’s little novel about celebrities standing on stage with a piece of hardware, thanking God, their spouses and agents. One retired network executive questions whether that trend could be reversed. “That’s unfortunate.”

Hopes are high for the audience and critical favourite Black Panther to be honoured next awards season. “The true glut of media that we have out there nibbles at the viewership base of the awards shows,” O’Neil said. One of the Globes’ biggest stories was an Oprah Winfrey speech some saw as a 2020 presidential campaign-opener. Demi Lovato is seen performing at the American Music Awards in November. Is the current glut of award shows in one concentrated period a contributing factor? It was the program’s smallest audience since 2009. DeMille Award at the Golden Globes in January, delivered a fiery, much-discussed speech. The Academy of Motion Picture Arts and Sciences said on its 2016 taxes that it made $111 million US in revenue from the Oscars, illustrating the economic importance of making sure it remains a big event. (Marvel Studios)

A big test can come next year for the Oscars, with the movie Black Panther both an enormous success and a critical favourite. Oprah Winfrey tells magazine she’s not interested in 2020 U.S. (Paul Drinkwater/NBC/Getty Images)

A Fox News web site headline in January said that the “Trump-bashing Golden Globes” ratings were down. Some political conservatives have suggested that a backlash among viewers against liberal celebrities espousing their views contributes to the slump. The Golden Globes audience of 19 million in January was 5 per cent down from 2017, a decrease roughly on par with what most programs see these days. TV viewership in decline
Television viewership in general is going down, with more people attracted to streaming services where they can watch programs without commercials and on their own schedules.