She beaded much of her jnigle dress, which features bright red and orange to represent the sun rising on the East Coast, and blues for the fishing industry. Luke Boyd, known as Classified, calls the song the “most important” he’s written. It will be the Enfield, N.S. rapper’s first single in two years.
Luke Boyd, known as rapper Classified, poses for a photo with Cheyenne Isaac who lives in Millbrook First Nation. “[Youth] are the future, they represent our hope and getting them involved in the discussion, even as participants in observing what’s going on is very important.”
Christopher Googoo and his son Brady from Millbrook First Nation. So it’s really cool to see him come out and just like touch base on his roots, and who he is and his platform to make a difference. (Elizabeth McMillan/CBC)
Christopher Googoo, of Millbrook, brought his nine-year-old son Brady for the shoot. Grammy-nominated Nova Scotian director on creating music videos with a social impact
Classified gets personal with new album Greatful
Cheyenne Isaac was one of a dozen extras from nearby First Nations. Isaac hopes the video inspires people to learn more about the plight of missing and murdered women, but also about Indigenous culture. “It’s really important that we have this opportunity to educate people and for people to start realizing that it’s much more than meets the eye … You get to express stuff. I still got fun records, I’ve still got things like that but at this age, and the reach we have, it’s cool to be able to do something that you feel like you might be able to make a difference,” he said.
Isaac said she is proud to be part of the project.
“I didn’t know Classified on that level. A group of Mi’kmaq drummers and dancers wearing regalia form a circle in a Nova Scotia cornfield, perhaps not an expected setting for a rap video.
This weekend a film crew captured their performance and shot scenes around Truro, N.S., for Juno award-winning rapper Classified’s upcoming video for the song Powerless.
Directed by Grammy-nominated director Andy Hines, who is also from Nova Scotia, the video will highlight the issue of missing and murdered Indigenous women and girls. (Elizabeth McMillan/CBC)
Brady Googoo, who started dancing in pow wows when he was four years old, wasn’t drawn by Classified’s profile.
“I think he’s famous, I’m not really sure,” he said, lighting up when asked about being part of a drum circle.
“I love it. It’s just my regular thing to do.”
Powerless touches on dark themes — one verse relates to molestation, another to MMIWG. I think that’s amazing,” she said. I’m really happy he’s able to bring that the country and the world,” she said.
“It’s going to be cool for people to see our culture, in a modern, we’re not all buckskin-wearing-what-you-see-in-the-movies. It’s all colourful, loud and beautiful,” said Jennifer Maloney of Sipekne’katik First Nation.
“Teaching people about our culture, I feel it’s like the first step to acceptance.”
Jennifer Maloney hopes the video’s viewers appreciate the beauty of Mi’kmaq culture. (Submitted by Cheyenne Isaac)
Boyd grew up alongside friends from Shubenacadie and Millbrook First Nations, but said it was only later that he learned more about the prevalence of violence against Indigenous people and specifically how often cases of missing and murdered women are overlooked and dismissed.
“So many things that blew my mind when I started reading about it, that I was like this is something I want to talk about,” he said.
“I’m here to say something. and lives in Millbrook First Nation.
“Hopefully this touches some people who had no idea what this is about … It’s something that’s really hard for a lot of us so we hope [viewers] have some sympathy and compassion.”
Cheyenne Isaac is a jingle dress dancer who lives in Millbrook First Nation and helped organize bringing other pow wow dancers to the shoot. He said it is important for young people to learn about residential schools and the legacy of colonialism.
“This video is about reconciliation, I believe, and we’re very proud to be involved,” said Googoo. (Elizabeth McMillan/CBC)
For one scene, the dancers performed a jingle dance, meant for healing. “It really does hit home, because I am part of a statistic and so are the girls here,” said Isaac, who is originally from Listuguj, Que.